A History of Social Media
This recent infographic from copyblogger takes a dive into the history of social media, and it may be a longer history than you expect. History includes:- 1971 – First Email – Researchers at ARPA send the worlds first email
- 1980 – USENET_ – users were able to read and post messages to distributed online bulletin boards
- 1991 – World Wide Web – Tim Berners-Lee proposes a new protocol for information distribution
Many employers as themselves if their employees are truly engaged and may not know where to start figuring it out. There is a new tool that helps test your company’s ‘Culture IQ,’ or ‘CIQ’ score. This test measures 10 statements. Want to find out what they are? Via Inc.
0 Comments and 194 Reactions
Winning the Content Marketing Game: 4 Types of Killer Content
Imagine
this: you’re a marketing manager tasked with increasing sales through
digital channels. Your customer segments vary from VPs to mid-level
managers. You have minimal resources for content creation and social
media, but management expects a 30 percent increase in traffic and leads
each quarter.Doing more with less is the “MO” for most marketing departments, and with the increasing complexity of the search, social, and mobile web, many marketers are challenged to be efficient and effective.
The Solution Comes Down to Planning
When there are minimal resources and a demand for performance, there is no substitute for getting creative and being as efficient as possible. Smart planning enables high-performing implementation and scale. An editorial calendar is the ideal way to do that planning.
5 Tips for Marketers to Change Bad Habits & Increase Productivity
As
humans we are creatures of habit. I may be more habitual than most as I
am someone that places a lot of emphasis on control and order. In
short, I like to know what to expect.For example: I wake up at the same time each morning, but then I hit snooze so I can rest for 5 more minutes. As I’m getting ready for work I am always tuned into Good Morning America, and then right before leaving I take my four-legged pup Kirby for a walk around the block.
As a marketer I have always been someone that is very interested in understanding why people make certain choices, how much of it is really within their control, and ways to train your brain to think differently. I recently read the book The Power of Habit: Why We Do What We Do In Life And Business by Charles Duhigg, which helped answered some of these questions for me.
3 Keys to Scaling Content Marketing Success
Is Your Content Findable, Engaging & Shareable?
Whether your goals are narrowly focused on revenue or more strategic involving branding and community as well as growing the business, the scalability of effective content is essential in today’s competitive marketplace.
No matter how much you invest in content marketing strategy, planning, production, amplification or analytics, there are three key requirements that each content object should satisfy. Great content isn’t great until it’s discovered, consumed and shared.
Online Marketing News: Watch Your Customers, Google Stock Drops 9%, Maximize Your Twitter Profile, Yelp Goes Undercover, Google Disavow Tool
5 Ways to Detect Lying Clients By Reading Their Facial Cues
When meeting with clients face to face there is a lot you can learn from not only what they say but what they’re doing while they’re speaking. Microexpressions are subtle changes in the face that happen for only a fraction of a second. This infographic can help you identify if your clients mean what they say, and how you can adapt your approach to meet their needs. Via American Express.How Stories Make Customers Fall In Love
The best way to actively engage your customers is to tell stories, good ones. The right story can turn your customers into brand advocates. This article offers some concepts that can help you begin to woo your customers in a meaningful way. Via Inc.
Mobile Web Analytics Apps – Measure Web Stats on the Go – Google Analytics & Piwik
Staying
up to date with your website’s analytics can seem like a full-time job.
If you use Google Analytics, this past summer you were forced to adopt the newest version.
Google Analytics version 5 brought a new interface and new reports. For
some, that meant learning where all the reports moved. Aside from the
obvious learning curve, many people had to spend more time to accessing
simple metrics.Today’s fast-moving business sometimes requires you to do a lot more while you are on-the go. Unfortunately, like most Web-based analytics graphs, the graphs in Google Analytics require Flash to render properly. Adobe Flash doesn’t fare so well on mobile browsers, especially those mobile browsers running on Apple mobile devices. So how do you stay connected to your Web analytics while on the go?
The B2B Lead Generation Manifesto [Infographic]
[We're trying something different and including this sponsored post from Oli Gardner, Co-Founder & Creative director at Unbounce,
a sponsor for the Minneapolis launch of Lee's book Optimize. You may
know Unbounce as that clever service that gives marketers and marketing
agencies an easy way to create, publish and test landing pages without
IT or developers.]As a digital marketing agency that does a substantial amount of consulting in the B2B Marketing space, we’ve paid a lot of attention to the topic here at Online Marketing Blog with tips posts and the recent B2B Marketing Innovation eBook we put together in partnership with MarketingProfs.
7 Tips for Marketers To Create Meaningful Connections on LinkedIn
Have
you found yourself spending more time than usual on LinkedIn within the
last couple of months? I know I have. Much of that has to do with the
recent changes that the company has rolled out which has improved
usability and is encouraging users to spend more time actively
participating within the platform.LinkedIn should be viewed as a tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting victims.
For example, you wouldn’t approach a table full of professionals at a networking event that you don’t know and open up with “Buy my B2B marketing automation software! It will save you time and money.” Talk about open mouth and insert foot. I’m sure we can all agree that a first interaction like the one mentioned above would likely squash any chance of having a meaningful interaction with your new connections.
The Evolution of Digital PR Through Content Marketing – PRSA 2012
Content
has always played an essential part of effective Public Relations.
However, PR pros that don’t sink their teeth into content strategy,
development and measurement quickly and effectively, will be left behind
as the future of PR evolves. That’s a fairly strong statement, but it’s
incredibly important and timely.Over the past 12 years of running a digital marketing and PR agency, we’ve seen major changes in the world of PR and media relations as social technologies, devices and ubiquitous internet access have opened the doors for all-the-time, “everywhere” connectivity to the web.
That connectivity enables consumers and brands alike to: Create, Consume, Publish, Interact and Transact anywhere, anytime. From tablets to smartphones to getting digital content via your car, the relationship between technology and people has had a major impact on how information is discovered, consumed and shared or acted upon.
Online Marketing News: B2B Marketing History, Shake It For Coca-Cola, AdWords Credit Program, Facebook Collections, Emma Watson Dangerous Search
B2B Marketing: Our Shared History (From the 2012 MarketingProfs B2B Forum)
For the record, B2B Marketing is not boring. It is an industry ripe with opportunity for innovation and creativity. This video from MarketingProfs takes you on a short journey though the history of B2B Marketing. For more helpful tips be sure to check out the B2B Marketing Innovation eBook.Coca-Cola Equips Vending Machines With Kinects, Lets You Dance For Free Cokes
In an effort to remain the number 1 global brand, Coca-Cola has come up with an innovative and interactive advertising campaign. Coca-Cola has equipped a number of their vending machines with webcams and Microsoft Kinect sensons. In order to win a free soda you must follow a series of dance moves shown the on the screen. Via SingularityHUB.
5 Types of B2B Content Marketing Blunders That Offer Teachable Moments
Nobody
likes to make a mistake or fail at something. Even so, the beauty of an
error is the fact that you can learn from the experience. It’s even
better if you can learn from someone else’s gaffe – before you make a
similar blunder.The B2B content marketing stories you’re about to read are true. The mistakes listed here are commonly experienced in digital marketing and weren’t major catastrophes. But each one provides a great teachable moment that could help you think about what to look for in your own marketing programs and how they may be improved for enhanced results.
5 Types of Content That Your Community Craves by John Jantsch
My
friend of many years, John Jantsch is a marketing consultant, speaker
and author known the world over for offering practical marketing advice
to tens of thousands of small businesses. This week he’s launching a new
book, The Commitment Engine – Making Work Worth It and I asked if he’d share a peek for our readers here at TopRank’s Online Marketing Blog. With growing popularity, more companies are becoming aware of the importance and impact of content marketing. But many are unsure how to create content that customers actually want and that can have an impact on the business bottom line. In this guest post, John Jantsch offers practical advice that any business, small or large, can implement today for less mechanical and more meaningful content creation.