Content Marketing, Online Marketing
In
a few weeks I’ll be giving a talk at the University of St Thomas in
Minneapolis to a class on community management on a topic that I think
will interest many of our readers.
Online Community Management is a function that has existed in the digital world for a while now, stretching back to the days of bulletin boards and online forums. Today that role looks a bit different.
Not be confused with a Social Media Manager, a Community Manager is typically the “voice of the brand” on the social web as well as the voice of the community back to the brand. Functionally, this translates to social media listening and engagement but also includes some promotion of brand messaging.
In
a few weeks I’ll be giving a talk at the University of St Thomas in
Minneapolis to a class on community management on a topic that I think
will interest many of our readers.Online Community Management is a function that has existed in the digital world for a while now, stretching back to the days of bulletin boards and online forums. Today that role looks a bit different.
Not be confused with a Social Media Manager, a Community Manager is typically the “voice of the brand” on the social web as well as the voice of the community back to the brand. Functionally, this translates to social media listening and engagement but also includes some promotion of brand messaging.