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218 Ways to Make Your Online Marketing Rule in 2012

Bandwagon time!!! To get in line with what everyone else is doing, we scoured the Web to gather 218 of the best nuggets of online marketing wisdom to kick 2012 off in style.
If you’ve been hiding under a rock for the last few years, it may come as a surprise to you that Internet marketing has become the trend of the century. Its cult-like following and sweet Kool-Aid has marketers clambering for the next big online idea. Some are even abandoning traditional marketing in hopes that the web will help resuscitate a failing business or drive more traffic to a successful one.
As we rang in the New Year, it became obvious that every so-called marketing junkie out there claimed to know all the tips that will make 2012 the best year ever. Everyone offered a list of top tips, tricks and trends. As I said, we found 218 of them. Beware: Some are pretty dry, some are quite obvious, but others are excellent and you should learn a thing or two.

20 Content Marketing Ideas for 2012
Twenty of the most basic tips for starting out the New Year in content marketing. Although this is not the most exciting of lists, It’s definitely a great primer for those new to the concept.
2012 Marking: 5 Ways to Power Up
Sounding like a whining toddler may just be the way to get the answers you need. Guest poster Mana Ionescu wants you to ask “Why? Why? Why? Why? Why?” to get the root of what you’re really doing.
2012 Internet Marketing – 10 Tips/Trends by
Become more local, but expand your mobile. Seems like a contradiction of ideas, but in reality the mobile world and your local community can work together to provide more business opportunities.
5 Tips to Maximize Your 2012 Marketing Dollar
Surprise! Every tip utilizes the web in some form or another–from analyzing your customer to updating your corporate site, the tools you need to online.
10 Tips for 2012
Quick, easy and self-affirming tips for the year to come.
Affiliate Marketing Tips in 2012
Resolutions abound to be nicer or a better friend. Same holds true in business. Work harder and smarter to make affiliates and network connections work for you.
Goals for Your Social Media Marketing 2012
Kate Wilber steals a quote from marketing guru Bob the Teacher and says, “Act now, revise later.” Learn from 2011 and move forward in 2012.
5 Internet Marketing Predictions for 2012
The crystal ball is quite clear for 2012. Content is still king. Groupon will die. Freemium will be the next big thing. Google+ might gain in popularity and mobile will be critical.
11 Marketing Tips For Your Business Success in 2012
Relationship development tops the list again. And, guess what? Content development isn’t far behind.
2012 Top 10 Small Business Ideas
Perhaps one of the best tips of the year: Monitor your personal social media accounts. That photo of you acting like a college freshman may just come back to bite you in 2012.
12 Marketing Ideas to Steal for 2012
Keep your sense of humor. Make your consumers smile and feel good. Doomsday may be coming, but we don’t need to be reminded of it every day.
10 Marketing Ideas for Your Business in 2012
Mobile transformations made the list again. The incorporation of QR Codes, Infographics and e-books also topped the trending list for the New Year.
2012 New Marketing Ideas – Do Something Exceptional
Quality over quantity is the way to do business in 2012. From finding just the right business connections to co-marketing, InfowayLive shares some targeted business plans for 2012.
12 Marketing Ideas for 2012
Here’s a new one: Try “Social Coaching” by offering free 10-minute sessions on Facebook. Or, instead of an “about me” page that is static and boring, tell your story in the way you talk to your friends.
Content Marketing: 6 Ideas for Better Blogging in 2012
Instead of breaking bad habits in 2012, make a resolution to begin forming good ones, like writing your blog. And when you start writing, find a way to make it enjoyable and less of a chore.
5 Tips for Your 2012 Social Media Strategy
Claim your name… everywhere. Capture your business name in every social media platform from Google+ to Quora, even if you don’t have time to update them.
Search & Mobile Marketing Trends: SEO Apocalypse 2012
Those little black boxes topped the list again. QR Codes will be “near ubiquitous” in 2012 being used in tandem with traditional medial, like magazines and television.
12 Marketing Predictions for 2012
According to Optify, your marketing will grow in the New Year. Expect to find your employees and your customers playing an integral role in your strategies.
12 Best Online Marketing Strategies for 2012
Perhaps, the most practical of the lists, this one give you tips and tricks to enhance what you’re already doing. Why reinvent the wheel? Work on making what you’ve got a little better.
10 Trends for Online Marketers in 2012
Taking a cue from the airline industry, this post from Entrepreneur looks at trends that are “ready for take off” or “still boarding.” The metaphor may be a bit cheesy, but the trends and ideas are spot on.
Top 10 Marketing Trends for 2012
With content being ranked as King on most sites, B2C takes a look at who really is King in content marketing: The Consumer.
21 Social Media Marketing Trends for 2012
Social Media will disappear. As a separate discipline that is. The science of social media will simply become a tool used by marketers as a larger campaign.
Top 5 Marketing Trends 2012 — Infographics, Video and Social Media
QR codes made the list again, but so did infographics and location based marketing (LBM). Imagine getting a Starbucks coupon sent directly to your phone just because you are near the store? Could LBM be the latest and greatest trend?
2012 B2B Content Marketing Bench marks, Budgets and Trends
It’s all about the numbers. Content marketing will dominate in 2012 with 60 percent of survey respondents indicating an increase in their budgets.

It’s gonna be a big year! Our prediction? Content Marketing will rule… big time. So get creating. Would love it if you retweeted this post for us too :)

What happens on the Internet in 60 seconds

Go-Gulf added their version of What Happens in 60 Seconds on the Internet, with more focus on hardware and mobile…..
What Happens on the Internet in 60 seconds (Part 2)
710 computers are sold worldwide and 555 of these computers are sold with Intel processors
1,820 TB of data is created; that’s enough data to fill up 2.6 million CDs
232 computers around the world get infected by malware
450 Windows 7 Cds are sold worldwide
925 iPhone 4s and 85 iPads are sold worldwide
11 Xbox 360 consoles are sold worldwide
18 Amazon’s Kindle Fire are sold worldwide
38 tons E-waste is generated worldwide
4,000 USB devices are sold worldwide
2,500 ink cartridges are sold worldwide
2,100 checkins happen on location-based social networking website foursquare
$75,000 is added to Google’s revenue
2 Million Internet users watch Porn Online
1.1 million conversations take place via instant messengers
103 Blackberries are sold worldwide
1,100 acres of land farmed in Farmville application
PayPal processes transactions worth $219,000; out of these, $10,000 is transacted via PayPal mobile
Around 950 purchases are done on eBay, out of which 180 purchases are done using eBay Mobile
12 websites get hacked and 416 attempts are made to compromise various Facebook accounts
1,400 movie discs are rented from America’s movie and game destination Redbox with more than 34,400 kiosks nationwide.

7 Tips for Online Marketing on a Tight Budget




World Wide Web
The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact, online companies are popping up out of the woodworks. However, I can vouch that sustaining a successful online business is easier said than done.
With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.  

Know your market.
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a dime on marketing, figure out your target market first. There’s no need to pay top dollar to hire a fancy market research firm. If you know your product, you should be able to figure out your market yourself. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation?
Once you have a thorough profile of your customer, determining how and where to reach them is much easier. This step may take awhile, and that’s OK. If you start marketing before you have a clear customer profile though, you will likely be wasting your dollars in places that will never reach your customer. Just because Pinterest is growing rapidly, doesn’t mean your audience is the one making it grow.

Set and reset goals.
Determine what you are looking to gain from online marketing. Increased awareness? Increased revenue? You will probably have multiple goals, but keep track of what they are so you can measure your success. When you reach your initial goals, set new goals so your company can continue to improve.

Set a budget.
Now that you know who your target market is and have set goals, plan your budget accordingly. The good thing about online marketing is that you can be successful even when on a tight budget. A lot of platforms are available at no charge. However, sticking solely with free forms of online marketing might not be the best strategy for your company. Carefully determine what outlets are most necessary for your product and be willing to spend some money to get results.  

Brand yourself.
Set yourself apart from the competition. There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product. Acquiring a domain name has a fee involved, but using a hosting service is very affordable even for the smallest budgets.
The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.

Search engine optimization.
When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed. So how do you make this happen? Essentially, you need to make your website more appealing to search engines. Do this by using keywords that are commonly searched, backlinking your site, customizing the headline and description, etc.
SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to ensure your website is getting found. Your best bet is usually going to be spending a bit more of your budget and hiring the right people to do the proper research. At Ciplex, we stress the importance of not including keywords to simply rank your site, but using the terms your audience is looking for. That is what will get you the highest conversion rates.

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